Home Up Small Car Trend Harley's La Salle Coming Soon The Secret Tail Fins Rising "A Little Thing..." Versailles of Industry Motorama Ad Man Writing Style HJE's Long Shadow Trophies Design Education Imagineering Something Big The First SUV Fisher Body

Excerpt here is from a 1954 Saturday Evening Post article (first page below) which Harley Earl wrote that is titled: I DREAM AUTOMOBILES:

"I have been in earnest about this central theme of my designing work. This should be clear from the fact that I left California to take up the task, and Californians do not lightly abandon their state. This goes double for Californians like the Earl family--my great-grandparents arrived before the gold rush, one by way of the Horn, one overland by prairie schooner."