Although Detroit is the Auto Design Capital, this area is largely unexamined in Big-Three marketing and promotion departments of GM, Ford and Chrysler. That's why, in 2006, there is no brand management going on concerning this historic conquest. It's such an under-leveraged asset because auto execs like Bob Lutz, Rick Wagoner, Bill Ford, Tom LaSorda and the legions following their chain of command don't have the foggiest notion of how to use one of the Motor City's greatest milestones of the 20th Century. 

"It could help start a turn around. Increasing awareness on this area could be one of the fastest ways the American auto industry could find salvation to rekindle the modern love affair the public once had with the American car," says Richard Earl. "Plus, if Detroit's leading auto makers were to get onboard, they'd receive something they are not used to getting lately: Positive Press."

In the last ten years (1996-2006), Richard has become the foremost expert on America's automotive design legacy. For it was his paternal grandfather, Harley Earl, who originally invented the automotive design profession. Having spent over 10,000 hours researching material for a biography on the car design pioneer, Richard has played a significant role increasing awareness on the heritage and roots behind the entire timeline and storyline of America's/Detroit's automotive design profession.