Harley Earl played the most significant role of the twentieth century auto world towards making the automobile an artful product. Earl's being a significant patron behind the formation of the Fisher Body Craftsman's Guild along with his creating the Detroit Institute of Styling are two candles on the cake of his career as well as indicating the titanic efforts this Renaissance Man made in the industrialized art world. 

Individual Expression

Teenagers Everywhere Often Dream About Futuristic Cars 

"Startle them first with a bright light (examine pictures featured below), and then show the kids a car they can hardly imagine driving someday!" That was the strategy used by GM's Styling Section team back in '51 to excite young Fisher Body Craftsman Guild participants visiting the facility. 

This innovative automobile and its unique French sword name were conceived long before (nine-years) General Motors Buick line began mass producing Le Sabre cars in 1959. Another great marketing idea from the classic GM era, the Le Sabre name was extremely well known in America and Europe throughout the Fifties. It's fitting that the automobile Harley Earl named way back in 1950 is still regarded today as one of GM's best selling automobile brands.

The original Le Sabre was one of Harley Earl's giant experiments of the future - a low, sleek sports car that appeared to be a veritable jet on wheels; the unveiling  by the Styling Section (GM Design) was on December 28, 1950. Appearance-wise, the dramatic sweeping lines of this motoramic masterpiece was the epitome of the dreams of hot rod enthusiasts.