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GM Press Release on Harley Earl Advertising Campaign:www.gm.com/cgi-bin/pr_display.pl?3195

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To see an exact copy of a 12-page magazine advertisement insert (Harley Earl being cross promoted w/Buick) originally published in over 35-million various subscription magazine issues (Sept.,2002 thru Dec., 2002), go to: buick.com or harleyearl.com

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Of Michigan's 100 Greatest Artists & Entertainers of the Twentieth Century, Harley Earl achieved the No. 3 spot…no one else from the auto industry even made the list compiled from December of 1999. To read this Detroit Free Press newspaper story go to: www.freep.com/fun/features/web125_19991212.htm

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Palm Beach Post newspaper story, "Meet car designer 'Hollywood' Harley Earl." by staff writer Douglas Kalajian. This article does a wonderful job creating synergy and showing the general audience more on this new product:www.gopbi.com/h.earl.html

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New York Times article from October 10, 2002 on the Harley Earl Ad Campaign: www.nytimes.com/2002/10/10/business/media/

Critical evaluations, directly below, show data mining analysis on campaign:

 

To find out more CONTACT: Frank J. Bunker, Director of MarketWrite, L.L.C (Public Relations & Communications coordinator for Harley Earl, Inc.) at: marketwrite@comcast.net.

Two other press releases: