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Originally
setting up the math-based technological blueprint for “Automobile Design” to
first propagate inside Detroit's auto world, Harley Earl’s new profession
included many fabricating inventions that involved developing innovative new tools to streamline
this all-new conscious business activity to explode inside General Motors. Take Mr. Earl’s introduction of the styling
bridge (it's not in the pictures featured here because Earl and his team knew to
keep it out of sight; a variation of Earl's styling bridge is pictured further
down at this section regarding Ford Motor Co. copying his idea) which became the leading
technology GM would use to take the master
exterior and interior engineering measurement points off any of this company's new models
and/or future vehicles...that were first pre-engineered in one of Designer-Earl’s
all new body development studios.
Improbable but true, the whole story behind how Harley Earl and his secret
design section of General Motors Corporation originally developed taking the
numerical points off full-size drawings and transferring them to the clay models
and visa versa [from the model back to the drawing] has been well concealed for over
half-a-century!
Harley J. Earl's 1950 super car, LE SABRE, is a case in point. All the pictures at this section demonstrate the "GM way" of engineering technology coming out of the World War Two years. By this time, "the cat was out of the bag" and every major auto maker (especially Ford) began copying Earl's laws and principles for pre-engineering, and marketing, their industrialized products of transportation.
But, pioneer-Earl and GM's inner circle of leaders still kept GM's "next moves" under wraps during the formidable mid-twentieth century years. And once again, GM hide everything in Earl's area so other competitors could never anticipate the direction GM was going regarding their forward designs. After GM
secured Earl’s involvement full time starting in 1927, all GM’s products
began to be remodeled and/or redesigned using Earl’s more-modern
industrialized pre-engineering techniques. What
this inventor had already perfected in his California factory (Earl’s “new
profession” and the many byproducts it entailed) went on to permit General
Motors’ range of products to be sculpted and fully fabricated in a novel way.
Put another way, Earl’s remarkable hand built clay model prototypes were then
used to cast a “perfect model” for which GM could then extract all the
necessary math-based data [engineering measuring points] they would then use
afterwards in the manufacturing process. What Earl introduced to GM was a
radically different pre-production method that no other Detroit auto maker and
thousands of their engineers knew anything about! That’s because Earl’s
all-new technicalities of engineering design were first introduced to GM and it
is the foremost reasons this company would quickly beat out and overtake Henry
Ford’s old fashioned methods of mass production... Essentially, by 1931, GM
had entirely toppled Ford Motor Co. and GM became the No. 1 automobile maker in
the world.
Naturally,
GM’s top leaders knew that by keeping Earl’s advanced car-building technique
and/or ingredient a “GM trade secret”…that all Detroit’s other auto
world members would just keep following Henry Ford down his more-utilitarian
path of building self propelled transportation products long into the 1930s and
even the 1940s. It’s common knowledge in auto history that Mr. Ford had
legions of businessmen and engineers following his ways. So, what GM’s leaders
did during this time period was a stroke of brilliance, for they all knew that
“Detroit’s engineering world crowd” would just stay all wrapped up
following and using Ford’s already established methodology and/or traditional business paradigm
well into the future. In effect, GM’s main competitors got tricked and it
really wasn’t until after WW-Two before all GM's main competitors,
like Ford, figured it all out how bad they’d been hoodwinked. But by then it
didn’t matter to GM, because by this time they were way out in front in the
volume production game. Never before,
had leading edge body shell art offered such consistent engineering principles
to be used in the scientific development of man made self-propelled products.
Naturally, GM helped Earl keep his dynamic invention cloaked in a veil of
secrecy. The fact that the manufactured product, the automobile, was a symbol
for mass production in America by 1925, helped seal its growth potential once
Harley Earl introduced this highly systematic new organization of laws and
engineering principles in Detroit’s auto world, exclusively for GM. It was at this time that Mr. Earl (after being given a mandate by
GM’s largest shareholders Sloan, Fisher and DuPont) began to control the “body politics”
stage of how GM’s transportation products would be
pre-engineered. This very
technique allowed GM to rapidly speed development time for new car models Earl
and his team were beginning to pump out going into the 1930s. The virtues of
Earl’s ultra streamlined designs saved time and money and during the economic
depression he was already having GM’s
prewar cars undergo the rigors of wind-tunnel tests of clay models. But in the
end, many new GM models didn’t even have to go down this road, since Earl
gained a reputation for often creating aerodynamically correct vehicles…ahead
of time. A new level of keenly attuned leadership arose whereby Harley Earl’s
specified production cycle allowed GM to dramatically innovate their future
engineering product line. At this point in history, no other company, or
country, had this leading edge technology. GM became dependant on Earl’s new
body of engineering knowledge…some of which were based on a theme of “art
with intent.” Inside GM, this new kind of inventor aimed to maintain this edge
of leadership as long as possible and did a good job keeping a tight lid on this
juggernaut,
but after WW II, most all other auto manufactures caught on.
Conclusion: Creating the “ultimate sketch” and having it take shape and metamorphosis into a crucial full-scale clay model was always Earl’s original brainstorm…And, pure and simple, he taught the largest engineering company in the world how to profit from it. The financial backers of Mr. E’s dreams that “usually took shape on wheels” were some of GM’s largest shareholders…and they supported him ever step of the way after this Californian moved to the Motor City in 1927. For example, men like this company's longtime president and CEO, Alfred P. Sloan Jr., ran General Motors Corporation from the firm's treasury office building in mid-town Manhattan—and Sloan always remained a permanent resident of New York, New York. Essentially, Sloan never once lived in or around Detroit, Michigan. And contrary to popular belief, Harley Earl was the true auto pioneer who radically changed GM along with the modern automobile world...and yes, this champion player who invented the auto design profession did live and work here in Motordom during GM's and Detroit's meteoric rise.
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