" When A Big Business Prospers, The People Prosper "

During the mid-twentieth century, DESIGN and STYLING LEADERSHIP helped cement an American auto maker at the top of the business world empire for decades of time! Many would agree today that "Presenting the Motorama" became central to the General Motors universe and is now an idealized portrait of this company's greatest moments in history. 

Keep scrolling down to get more of an eye opener on GM's jet age rise

This 1953 Progress In Plastics report, above, demonstrates high level of heightened cooperation between GM Styling and Engineering. 

 

1954 Cadillac El Camino and El Espada dream cars, above & below, were ultra streamlined masterworks of engineering.  

Harley Earl's successor, Bill Mitchell, went to great lengths to erase the legacy of GM design supremacy under Earl. One obvious demonstration of this fact was how Mitchell put out crush orders on numerous Motorama dream cars by Harley Earl. The El Espada and El Camino were on the ill fated list of famous dream cars GM destroyed in the early 1970s (right after Earl's death in 1969). Today, these iconic works of art that had thrilled enormous Motorama audiences across America, would each sell for millions of dollars at auction. 

Nearly fifty years before LEXUS introduced their version in 2003, GM Styling/Design introduced a TV system replacing the need for a rearview mirror.