Good Design Sells

Some Old – Some New

How many of these GM trade-marks do you recognize? To show how trade-marks grow up with product design, old records were searched for early styles. Some of the first uses of New Departure, Buick, Chevrolet, Cadillac, AC, Oldsmobile, Hyatt, Ternstedt and Harrrison are here contrasted with their modern, streamline versions.

Notice eye-catching corporate logo, directly below, Mr. E did for his independent design firm outside of GM