Every Sunday before the third Monday in February, the best race drivers in the world compete at Daytona International Speedway for one of the most prized possessions in sport, The Harley J. Earl Daytona 500 Trophy 

Invented fishtail fenders or the (tail fin) craze that would sweep through the entire auto industry

He was the first American to truly understand how design, glamour and showmanship would sell millions of cars made in Detroit

In 1937, Harley Earl invented the concept of the prototype vehicle as a sales, image and marketing device with GM’s "dream car," the Buick Y-Job 

Nobody else has affected the look of the 20th Century automobile world as much as Harley Earl

It is fitting that this Renaissance man would be: The Father of the Corvette

First in the auto industry to employ women outside of secretarial type jobs; he wanted talented women designers on his team

LeSabre was GM’s most influential car ever, costing $3.7 million dollars to build from 1946-1951. During the entire ’50’s, Earl’s way of displaying exuberance was personally owning and driving this one of a kind masterpiece

Dreamed up one of the most successful GM marketing campaigns ever: the traveling Motorama car show

First to introduce the concept of clay modeling to Detroit, one of the most important steps in vehicle design still used today