Home Up Small Car Trend Harley's La Salle The Secret Tail Fins Rising "A Little Thing..." Versailles of Industry Motorama Ad Man Writing Style HJE's Long Shadow Trophies Design Education Imagineering Something Big The First SUV Fisher Body

Ever go to a major auto show to see the 'concept cars of the future' displayed by each auto maker in order to gage the public's reaction? Well, every single one of these cool cars (some are now towering works of art) are direct descendants of Harley Earl's original Y-JOB. Scroll down to read the one-and-only -- C -- that America's favorite and best-selling car designer first formulated as an innovative business strategy that Earl then had GM exploit during the mid-twentieth century auto world. Naturally, this business invention quickly went on to reshape our entire modern automotive industry. It's too bad that the historical evidence, like the press release shown below on creating the world's first concept cars, was suppressed for so long in Detroit by all the crooked GM managerial players who followed in Earl's wake. 

January 27, 2006 BusinessWeek article, below, increases awareness on rising values of the world's first concept cars.